Atom Communications
Atom Communications
Vehicle Tracking and Fleet Management
Atom Communications - Winner of the NavMan Award for Best Customer Service Atom Communications - Winner of the NavMan Award for Best Customer Service


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Tracking from £9.00 per vehicle per month



Tracking and Dash cam from £15.50 per veh per month


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  1. 90%
    of respondents reported objective evidence of staff dishonesty
  2. 62%
    of respondents reported a reduction in overtime costs
  3. 57%
    of respondents reported a reduction in telephone costs

SURVEY carried out by Dr B Heath of Keele University



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Atom Communications - Winner of the NavMan Award for Best Customer Service



How to overcome your drivers’ objections to vehicle tracking


Duty of care… corporate manslaughter… the Working Time Directive… with a

plethora of new legislation already in place or on the horizon, businesses are

increasingly looking to the latest vehicle tracking technology to help them fulfil

their legal obligations, as well as manage their fleet more effectively. But how

do you overcome initial objections from staff over privacy and human rights?


The following guide outlines the most important steps to take when

introducing a telematics system to your fleet and arms you with 10 key

reasons why tracking can be good news for drivers, as well as management.




5 steps to a happier workforce


1. Put it in writing

Many people feel automatically threatened by change, particularly when it

involves technology. But keeping everyone fully informed about what the

change will be and exactly how it will impact on them individually on a day-today

basis is the key to the introduction of any new system. Send a letter to all your staff explaining why the system is being introduced and what the benefits will be for both them and the company. Include an invitation for staff to ask questions and a clear feedback route for them to do so.


2. Explain why

Be as open as you can be about the reasons why you are installing vehicle

tracking and get the relevant union representatives involved as early as

possible. New legislation like the Working Time Directive, duty of care and

corporate manslaughter are forcing the hand of many fleet operators. The

UK’s enduring compensation culture is also having a significant impact on

how businesses operate. A large claim could spell the end for a small

company -and also for the fleet drivers on its payroll.


Vehicle tracking can often be accused of breaching human rights, but you

need to explain that the tracking is related to the vehicle itself, which is a

company asset, not the individual. Tracking technology is designed

predominantly to help managers to allocate resources more effectively – not

to spy on driver’s lives outside of work, but this is an important message which

needs spelling out to avoid a backlash.


3. Support your technophobes

Support the technophobes in your workforce – and there will always be some

of them – by giving them proper training in how the system works. Most of

today’s systems are so intuitive and user friendly that drivers often teach

themselves. But 20 to 30 minutes is usually enough to take away the fear

factor and demonstrates your commitment to support them through the



4. Focus on fairness

When CCTV was first introduced to the UK over 20 years ago, it was met

initially with hostility and fear centred on Big Brother accusations. Now, give or

take a handful of vocal and persistent opponents, there is a general tolerance

of the technology, a widespread acceptance that the benefits it brings

outweigh any issues of civil liberties and an understanding that it poses no

threat unless you are doing something wrong. Similar parallels can be drawn

with vehicle tracking. The vast majority of drivers do the job honestly and to

their best of their ability. The message of reassurance must be reiterated

clearly that for these, the technology improves the efficiency of the whole

operation without having much direct impact of their working day and that the

system brings parity and fairness for all. system brings parity and fairness for all.


5. Do NOT install covertly

We never recommend that our customers install tracking covertly. Doing

things under cover simply reinforces the idea that you are snooping on your

drivers and you risk a huge backlash if the technology is uncovered by staff at

a later date. Prevention -curbing any prevalent negative driver behaviour by

being open about your plans is much better than cure – having to sack staff if

they are discovered.




10 reasons why your staff should welcome vehicle tracking



1. No more tedious paperwork: Field sales staff no longer have to fill in

laborious mileage sheets to get paid or re-claim expenses and can send

appointments straight to their own inbox back in the office from on the road.

A tracking system also supplies independent verification that they have

attended a job in cases of dispute by the customer.

For example: an electrician spends an hour going to the warehouse to get

necessary parts for the job; this can be proved when the customer queries the

hourly rate invoice.


2. Safer working conditions: Tracking can also actively protect employees.

Panic buttons are often integrated into tracking systems, triggering an

automatic email or being converted into a text message. They are particularly

valuable for lone workers in remote areas or drivers delivering high value

goods. Unauthorised vehicle alerts show when a vehicle has been stolen

when parked outside a driver’s house at night (more often than not with

several of the employee’s personal possessions left inside).


For example: a driver delivering pharmaceutical goods is hijacked in a rough

neighbourhood. Hitting the panic button means the police can successfully

intervene as he is being marched to a cashpoint at knifepoint. 


For example: a driver has a heart attack in a motorway layby. The stationery

vehicle alert catches the attention of office staff who send for medical help.


3. Safer driving conditions: Integrating tracking with messaging technology

also means that drivers no longer have to pull over to answer mobile calls

from the office all day.


4. Better training: Vehicle tracking data also enables managers to identify

high risk drivers who speed regularly and to address such problems -and

ultimately stop accidents – through driver training.


5. Less stress: New technology is also available which integrates satellite

navigation with vehicle tracking, offering drivers a popular employee benefit to

sweeten what may be perceived as a bitter pill. Staff get sent job instructions

and when they click on screen to accept the job, it automatically launches an

on-screen map with directions – with no need for planning and maps and

none of the stress of getting lost or misinterpreting instructions and going to

the wrong address.


6. More money: For drivers who get paid by results or get a productivity

bonus, being able to allocate the nearest driver to the job means they can get

more jobs completed in less time.

For example: a drains cleaning company introduces a bonus for staff

completing and exceeding a certain number of jobs following the introduction

of vehicle tracking.


7. Less tax: The ‘benefit-in-kind’ tax charge on company vans for employees

has soared recently from £500 to £3,000. The move means that van drivers

will be forced to pay significantly more income tax -unless their employers

can prove that the van is only used for business and not personal use.

Vehicle tracking gives unequivocal proof of business mileage, with no extra

effort required of drivers.


8. More breaks: Vehicle tracking ensures that drivers comply with the

demands of the Working Time Directive, giving alerts when a break is needed

and stopping drivers from working too many hours and falling asleep at the



9. Happier customers: With vehicle tracking, if your drivers are running late

for any reason, the office team can warn the customer in advance, improving

standards of customer service and making sure drivers don’t have to deal with

aggressive or disgruntled customers.


10. Fairer distribution of work: As tracking distributes jobs as efficiently as

possible, it means that diligent drivers no longer have to fill in the gaps for the

less committed ones. Management can also see which drivers are working

the hardest and can reward them accordingly.

For example: a driver working for a courier company is struggling to cope with

an unrealistic work schedule, forcing him to speed regularly to hit deadlines.

The tracking system alerts management to the pressure he is facing and they

adjust the schedule accordingly.


For example: a haulier in Scotland can see that the same driver is due to

complete two particularly difficult routes on the same day while another has

landed two of the easiest jobs – he swaps them around to ensure fairness and







Please note: Examples are included as illustrations only.